This weekend a friend of mine went to Quiznos for a new flatbread salad. He was oddly surprised to find a real metal fork in his bag. Real as in made out of stainless steel. Now, I do like the idea but I can't help but wonder how it could be profitable to the business.

Their advertising campaign is also engaging consumers at the grassroots level. In-market promotions at New York City and Chicago commuter hubs will distribute thousands of metal forks and coupons for free Flatbread Chopped Salads on Monday, June 5th. A full page ad in USA Today will also offer consumers an opportunity to visit their local Quiznos and receive one of the new salads for free.

"Our innovative menu offerings recognize that our consumers are more thoughtful, and are interested in making meal time a more rewarding experience. It's part of a lifestyle," said Ryan. "By offering higher quality selections that appeal to this lifestyle, we've found a stronger way to connect with the consumer. Our goal is to connect with consumers lives, not just their lunch." Quiznos Flatbread Chopped Salads are available for a suggested retail price of $5.29.

Let's take a look at the rising cost of steel in America.

Okay, plastic is disposable, but stainless steel? It sure would feel strange throwing away a disposable stainless steel fork. Wonder what's next... disposable drink glasses? At the very least shouldn't Quiznos offer a recycling box?